Saul Bass was an American graphic designer and Academy Award-winning filmmaker, but he is best known for his design on animated motion picture title sequences.
Here is a very interesting opening sequence i found that Saul Bass designed and the way the words "Trapeze" flow out of the swinging trapeze is a really clever way of presenting the titles. Additionally, the footage of him actually falling and the various shots used keep the titles simple but informing the audience of what is needed to know.
This is how it links to my own work. A simple idea, executed brilliantly.
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